The United Nations needs a rebrand apparently. The 70 year old international institution, from its headquarters in Geneva, Switzerland (pictured above), has announced a campaign to work on changing public perceptions of the work that its programs do in the world.
Oh the opportunities presented! What public relations person with a passion for branding wouldn't want to at least try to come up with ways to make the U.N. more palatable to the current world? There are hundreds of programs managed by the UN. There are non-governmental organizations whose work is tied to the UN. Every one of these bodies needs to have its brand made over, and all of them need to be tied to the UN in general.
The campaign is in its infancy, and I am sure there are dozens of agencies, consultants and freelancers all trying to find a way to do some of the work needed. Even the college I currently attend has its masters candidate students in the media department doing work on this.
What will ultimately be achieved by this rebrand should be something that the international communities can embrace and that the publics of the world can better related to. It will take some time to see the full change, but all of us in the media will be watching.