By Quentin Langley
This is an old story - thirteen years old - about long distance charges from MCI, a company which no longer exists, but it does show the power of the media. In this case it was the MSM - national radio in the US. It worked.
Quentin Langley is editor of Brandjack News. You can read about the editor here
With more than 20 years experience in PR practice and education, Brandjack News Editor, Quentin Langley is available for consultancy and training commissions.
Workshops to help businesses prepare for brandjacking threats are a speciality.
Brandjack Editor, Quentin Langley, is available to speak about brandjacking and public relations at conferences and seminars.
Click here for more details.
Linked In Group
Brandjack News Linked In group hits 100 members in second week
Click here to join the group.
Search
Recent Posts
- Are people really confusing Corona beer and the coronavirus?
- Boeing's a la carte safety options
- Schultz in tension with the Starbucks brand
- Roseanne brandjacks herself
- Southwest responds well to passenger death
- The Vicary hoax reemerges
- Where IS Mark Zuckeberg?
- #MeToo is not going away
- The age of the Fake Brandjack
- Is the Tide Pod Challenge a new type of Brandjack?
BRANDJACKING is when an organisation loses control of the social media conversation around its brand to someone else.
This is a new world. You don't own your reputation any more. Your goodwill exists only in the minds of people you don't know.
This is a new world. You don't own your reputation any more. Your goodwill exists only in the minds of people you don't know.
Articles on Brandjack News
- 27% support Gaddafi
- 27% support Gaddafi
- Outs and Ins for 2011
- Has NUS been brandjacked?
- Run for cover - Wikileaks are coming
- Will Ed Miliband be brandjacked?
- BP brandjacks its own investigation
- BP brand was in decline for years
- Consultancy and training
- Business conferences
- Brandjacking a country
- How to brandjack yourself
- When cool doesn't work
- It makes you cringe
- The worst news for Obama
- Back to the seventies
- Jet Blue loses control
- Crowd sourcing engagement
- Naomi Campbell 'inconvenienced' by genocide
- Tony Hayward – America’s pantomime villain?
- About the Editor
- About the Editor
- Is there a way to engage?
- Welcome, Amoco
- Do you know who your customer is?
- I am Spartacus
The first use of the word brandjacking appears to have been by Business Week in May 2007.
See this article about cybersquatting.
ADVERTISING AGE: Why BP Isn't Fretting Over Its Twitter Impostor
NEW YORK (AdAge.com) -- You would think that BP would be fretting over the hijacking of its brand on Twitter, because, in less than a week, the handle @bpglobalpr has amassed a following double the size of BP's real feed.
Click here
NEW YORK (AdAge.com) -- You would think that BP would be fretting over the hijacking of its brand on Twitter, because, in less than a week, the handle @bpglobalpr has amassed a following double the size of BP's real feed.
Click here
PR NEWSER: Person Behind @BPGlobalPR 'Reveals' Themselves
The satirical Twitter feed, @BPGlobalPR, has many times more followers than BP's official Twitter feed.
Click here for more
The satirical Twitter feed, @BPGlobalPR, has many times more followers than BP's official Twitter feed.
Click here for more
Forget your brand says Leroy Stick, who claims to be behind the @BPGlobalPR parody
Click here for more.
FORGET YOUR BRAND. You don't own it because it is literally nothing. You can spend all s orts of time and money trying to manufacture public opinion, but ultimately, that's up to the public, now isn't it?
Click here for more.
Daily Telegraph:Orang utan Greenpeace protest at Kit Kat maker Nestle
Greenpeace protesters dressed as Orang Utans claim Nestle's use of palm oil is contributing to the destruction of the rainforest.
The Greenpeace contest to design a new logo for BP has set the tone of recent social media conversations.
click here.
click here.
FT: Nestlé learns to see the wood for the trees
Have a break. Eat an orang-utan's finger. That was the message of an advertisement posted by Greenpeace on YouTube in March.
click here
Have a break. Eat an orang-utan's finger. That was the message of an advertisement posted by Greenpeace on YouTube in March.
click here
BRAND REPUBLIC: Greenpeace attacks Nestlé with 'Kit Kat' viral
Greenpeace has launched a shocking viral as part of a campaign against Nestlé to highlight the company's use of palm oil.
Greenpeace continues to campaign on Nestlé's involvement in the rainforests. See the group's site for more information.
Click here
Click here
A fascinating report on Twitter about how the most active Twitterers can impact your brand. Also good advice about how to be influential on Twitter.
Click here for the report.