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    « #MeToo is not going away | Main | The Vicary hoax reemerges »

    03/21/2018

    Where IS Mark Zuckeberg?

    By Quentin Langley

    The 2015 movie Steve Jobs grossed $34 million, won two Golden Globes and was nominated for two Oscars. It is unusual for critically acclaimed movies to feature real business people – or even fictional ones – in a positive light, but even this movie fell far short of 2010’s The Social Network which grossed $225 million and was nominated for eight Academy Awards, winning three of them.

    I am not seeking to demonstrate the Mark Zuckerberg is a better businessman than Steve Jobs, but this is one indicator among many that Zuckerberg is an extraordinarily high profile business leader. Observers of Silicon Valley also say that he keeps a tighter grip on his company than most of the tech titans too.

    So where is he?

    Apparently he is to break his silence on the Cambridge Analytica story today, but it has been a long time coming.

    The first rule of crisis management is to be the source of your own story. Be the person who is driving the agenda. At the time of writing, Zuckerberg has not spoken to the media or to Facebook staff.

    That’s a significant leadership failure for a CEO of his stature. He needs to be at the front of this story. Now.

    Posted at 06:03 PM |

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